Daniel Watrous

An autoresponder series is a great way to deliver relevant content to new subscribers. These series typically include a number of emails that are automatically sent over the course of a few weeks or months. The emails can be sent on pre-determined dates and automating this process helps you save time. You can get good […]

I am a huge advocate of deliberate, meaningful messaging in marketing. Clarity goes a long way to establish a relationship. Building a relationship with your subscribers is a sequential, progressive process; a process in which each of you must make and keep certain commitments. Why it’s important to make and keep commitments The point is […]

I’ve recently had a lot of people ask me about thank you pages as part of their optin sequence. In the process of articulating the importance of using Thank You pages, I thought it would be important to review the entire optin process to give some context to Thank You pages. When you design your […]

Building an email subscriber list can be an effective way to increase engagement with your audience. When people subscribe to your email list you get more control over what content you deliver to them and when. It also becomes possible to coordinate larger groups of people, which is very important when launching new products. Rules […]