In this video, we take a deep dive into the story of MosquitoMax, a small, Houston-based company specializing in mosquito control, and how they leveraged Google Cloud to modernize their business. Traditionally, MosquitoMax relied on a system based on an obsolete rabbit controller, which was difficult to stock and prone to bugs. A technician was […]
Evaluating Your Competitors and Avoiding Complacency
One of the biggest threats to a growing business is complacency among the owners, executives and staff. When things are going well, it’s too easy to become comfortable. Money is flowing. You’re on top of the world. What could go wrong? This is the mentality that can hurt a business – even if that business […]
How shrinking attention spans impact your business
Recent research is pointing to a diminished attention span among consumers and even the younger workforce. This has some obvious implications for your business, both from the client perspective and the perspective of your workforce. While it may not be possible to reverse the trend, it may be possible to leverage technology to mitigate some […]
How To Create An Autoresponder Email Sequence That Converts
An autoresponder series is a great way to deliver relevant content to new subscribers. These series typically include a number of emails that are automatically sent over the course of a few weeks or months. The emails can be sent on pre-determined dates and automating this process helps you save time. You can get good […]
Thank You pages and Effective Messaging
I am a huge advocate of deliberate, meaningful messaging in marketing. Clarity goes a long way to establish a relationship. Building a relationship with your subscribers is a sequential, progressive process; a process in which each of you must make and keep certain commitments. Why it’s important to make and keep commitments The point is […]
How to Structure an Email Optin Process
I’ve recently had a lot of people ask me about thank you pages as part of their optin sequence. In the process of articulating the importance of using Thank You pages, I thought it would be important to review the entire optin process to give some context to Thank You pages. When you design your […]
Member Master plugin logos from Fiverr
About a year ago I purchased a PLR WordPress membership plugin. PLR stands for private label rights, and it gave me the ability to sell the software on my own. As you might expect, the software wasn’t top notch, so I redesigned it and started selling it on my WordPress Membership University site. It’s been […]