Daniel Watrous

Over the years I’ve ended up following a lot of different internet marketing “experts”. In many cases I’ve learned a lot just by watching the way they launch their products. In a few cases I have gone so far as to purchase some of their products. Overall my success and platform for growth have improved. […]

I’m currently working my way through a great book, Speed of Trust. I discovered the book thanks to a comment made by John Hinshaw in a meeting I attended a few months ago, so I picked up a copy. In the book, Stephen M. R. Covey identifies what he calls the four cores of trust. […]

Back in 2008 I was feverishly trying to turn a few small websites of mine into something more than just a waste of time. I had invested as many as seven years into some of them. I worked through countless iterations. I change features and logos and colors and anything else that I could think […]

Oh the lure and luster of good sales copy. It’s like anticipating an inheritance or buying a lottery ticket that just ‘has to win’. I’m sure that someone is about to head straight to the comments and tell me that writing good sales copy is scientific and not at all like the lottery. If you […]

Pearl S. Buck wrote of a young man Wang Lung, a pre-revolutionary Chinese farmer.  The story begins on his wedding day, but unlike the opulent weddings that our prosperous culture is accustomed to, he woke in a three room stone house where he lived with his aging father.  A small curtain separated his bed from the rest of […]

I just finished reading Tribes by Seth Godin last night. I learned a lot from it, but I think I could have learned a lot more. The book felt disjointed. In my opinion, the last third of the book provided the most value. What I most liked about this book was that it encouraged me […]

I know this post is a bit off topic, but there are some folks that would like to know a little bit more about my background.  As it turns out I’ve been programming computers since about 1997 (although some of my first programs date back to the late 1980’s). Engineering vs. Programming By the time […]

The video below is a recording of a session I presented on the campus of Boise State University as a presenter at the 2010 Boise code camp.  It covers the entire process for building a membership website, including how to make a plan that will maximize your conversion rate, even before you spend a minute […]

A few weeks ago I posted a PDF and a write up about how to create a two level membership website.  Tomorrow I’ll be presenting a live one hour session at Boise State University as part of this years Code Camp.  The focus will be membership websites and will extend much of what I wrote […]

In the spring of 2000 I cut my teeth in web “programming” when I built intel.com. At the time I was working for a prestigious ad agency in Salt Lake City (DSW or EURO RSCG DSW Partners). I began working under another developer since it was the first time I had ever written any software […]