I’m currently working my way through a great book, Speed of Trust. I discovered the book thanks to a comment made by John Hinshaw in a meeting I attended a few months ago, so I picked up a copy. In the book, Stephen M. R. Covey identifies what he calls the four cores of trust. […]
The Google Graveyard and Microsoft Morgue caught my eye today. They’re pinterest boards that highlight a handful of products or services in which Google and Microsoft invested, but eventually cancelled. At fist glance, it may look like a poster from despair.com, but if you look closer you’ll find a real key to success in business. […]
Back in 2008 I was feverishly trying to turn a few small websites of mine into something more than just a waste of time. I had invested as many as seven years into some of them. I worked through countless iterations. I change features and logos and colors and anything else that I could think […]
UPDATE [9/1/2011]: This plugin is now available for download. Get details and training at http://mobilevideoforwordpress.com/ I’ve built a lot of membership websites in WordPress, and perhaps the most frustrating part is getting the video right. Video is one of the key components to communicating with your members. In fact, video should be used throughout the […]
As marketer I’ve grown in my appreciation for the value of segmenting the contacts that are added to my email lists. In fact, just last week I created a very sophisticated email list segmentation framework for Member Master to ensure that my membership websites can accommodate the sales funnel and user customization that I know […]
[UPDATE: read below to get free software] I recently developed a tool to increase the optin rate on my websites (and for my clients). During development I got to work with nearly all of the major email service providers. While many of them are very strong and offer some clever tools to make marketers more […]
Pearl S. Buck wrote of a young man Wang Lung, a pre-revolutionary Chinese farmer. The story begins on his wedding day, but unlike the opulent weddings that our prosperous culture is accustomed to, he woke in a three room stone house where he lived with his aging father. A small curtain separated his bed from the rest of […]
I recently released some software to all my subscribers. It’s an optin footer that greatly increases the optin rate for your website. In order to help people get maximum benefit from the footer, I held a webcast and installed it for a few websites, including customizations to make it fit with the website. The reason […]
One of the books I’m currently reading is a biography on George Washington (His Excellency). In it, the author points out something that I think captured a pure, unfiltered glimpse into humanity. I always pause when I see that glimmer of raw humanity because it almost always applies to more of life than the small […]
I just finished reading Tribes by Seth Godin last night. I learned a lot from it, but I think I could have learned a lot more. The book felt disjointed. In my opinion, the last third of the book provided the most value. What I most liked about this book was that it encouraged me […]
In this video, we take a deep dive into the story of MosquitoMax, a small, Houston-based company specializing in mosquito control, and how they leveraged ...
5 Ways to Advertise Your Business Online
There’s no shortage of advertising avenues these days, especially online. As your business grows, it will become even more imperative that you’re spending your ad ...
Evaluating Your Competitors and Avoiding Complacency
One of the biggest threats to a growing business is complacency among the owners, executives and staff. When things are going well, it’s too easy ...
How shrinking attention spans impact your business
Recent research is pointing to a diminished attention span among consumers and even the younger workforce. This has some obvious implications for your business, both ...
