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The myth of the perfect programmer (or marketer)

The myth of the perfect programmer (or marketer)

Cool looking actor #1: “It’s the pentagon. Do you think we can just walk right in and take whatever documents we want?” Geeky looking actor #2: “Watch me turn this wrigley’s gum wrapper, a AAA battery and some titanium shavings from my laptop case into an instant bypass of this multi-million dollar security system”. Don’t […]

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Thesis Theme for WordPress

Thesis Theme for WordPress

Among premium WordPress themes, Thesis is one of the best I’ve seen. Thesis looks clean and professional right out of the box.  But what really sets Thesis apart from the others is its focus on my four pillars of good theme design; seo, speed, usability and productivity. SEO I’ve discussed these criteria in a previous […]

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The ABCs of natural niche ascension

The ABCs of natural niche ascension

In every niche there exists a hierarchy of voices competing for the attention of the people that subscribe to that niche. Within that hierarchy there’s a very natural positioning that occurs. Quite often (and not surprisingly) this positioning favors the individuals that have the most seniority in that niche. That seniority and positioning isn’t always […]

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Why you don't ever need FTP again

Why you don’t ever need FTP again

I sat down to write this post about FTP and figured I would make a video about how to do it. But like any good (lazy) engineer, I went first to see what I could find on youtube.  All the videos sucked.  That’s not because they didn’t show you how to FTP. Instead it’s because […]

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What is a WordPress Theme

What is a WordPress Theme

A theme in WordPress is what what determines how the blog looks to visitors. As I describe what themes are and how you can make the best use of them it will be helpful to understand that nearly every website has three parts which are: Logic Design Content A theme has very little (ideally nothing) […]

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Why NOT to have an e-commerce website

Why NOT to have an e-commerce website

This post talks specifically to established business owners and aims to explain the principle differences between two types of website. They are e-commerce vs. authority (or identity). The reason I’m writing this is that most established business owners have one thing on their mind: “How can I increase revenue?” How can I increase revenue? Of […]

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Increase the perceived value of your eBook

Increase the perceived value of your eBook

eBooks have long been a popular and effective way to deliver information to a target market. However, one disadvantage to producing an eBook (especially as a PDF) is that they have a very low perceived value.  One reason for this is that most people assign value based on cost of duplication rather than value of […]

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Stop trying to win the Feature Race

Stop trying to win the Feature Race

We live in an age where we think that computers can do anything.  In some ways that’s not too far off.  We’ve begun to outsource much of our lives and internal processing power to computers that keep track of where we are, who’s important to us, and even what we should do to stay healthy. […]

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What’s your single most important question about ____?

What’s your single most important question about ____?

Last year I attended a two day event in Salt Lake City with Joshua Boswell presenting as part of a Perry Marshall sponsored event.  The first day we covered a lot of general material, but one of the most interesting to me at the time was the method both Joshua and Perry used to survey […]

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Two level membership website model

Two level membership website model

I occasionally take on new clients that want membership websites setup. Many people want a membership website because of the appeal of continuity income or just as a mechanism to deliver all of their digital content securely. The problem is that few people have a firm grasp on how membership websites work or how they […]

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