I am a huge advocate of deliberate, meaningful messaging in marketing. Clarity goes a long way to establish a relationship. Building a relationship with your subscribers is a sequential, progressive process; a process in which each of you must make and keep certain commitments. Why it’s important to make and keep commitments The point is […]
I’ve recently had a lot of people ask me about thank you pages as part of their optin sequence. In the process of articulating the importance of using Thank You pages, I thought it would be important to review the entire optin process to give some context to Thank You pages. When you design your […]
In this video, we take a deep dive into the story of MosquitoMax, a small, Houston-based company specializing in mosquito control, and how they leveraged ...
5 Ways to Advertise Your Business Online
There’s no shortage of advertising avenues these days, especially online. As your business grows, it will become even more imperative that you’re spending your ad ...
Evaluating Your Competitors and Avoiding Complacency
One of the biggest threats to a growing business is complacency among the owners, executives and staff. When things are going well, it’s too easy ...
How shrinking attention spans impact your business
Recent research is pointing to a diminished attention span among consumers and even the younger workforce. This has some obvious implications for your business, both ...
