For the New Year in 2010 I decided to try and do a fitness program centered around my fitness and exercise log website, Maintain Fit. I arranged to have a few fitness and health experts on the program and I got to work creating some press releases. I also followed tips I found in this […]
Having worked for two large ad agencies, I’ve heard an earful about branding. I’ve even read some books about it, and the only sure conclusion I can draw about what branding “is” is that everyone has his own opinion. It’s a bit like asking someone to describe what salt tastes like. Everyone has an idea, […]
This is going to be a long post, so settle in. There have been a few times that I’ve wanted to get a picture of a fictitious software box or ebook. There are numerous ways to accomplish this, including Photoshop action files, custom software, online services and paying someone to do it. Well, early this […]
Screen capture video is a big thing these days, and it’s getting bigger. There are a few reasons that creating screen capture videos is so popular. Some that are interesting to me include: Fast to produce and deploy No cameras, lighting, extensive editing, color correction, etc. For software/websites it’s the most effective way to illustrate […]
Today was my last day working at Aptina. From here on out I’ll be focusing on niche marketing online. I’ve already got some successes under my belt and plan a lot more. I took in donuts for the guys that I was leaving behind and they took me out to lunch. It was a great […]
Just a quick post to highlight the new e-mail list subscription box that I put on my site. I often send out great information just to my list that I don’t want to post to the blog, either because it’s too close to my own business process to want to publish or too timely for […]
Today I’ve heard a lot of folks sounding the battle cry long and loud today about Google’s announcement to enter the Operating System (OS) space. Still there are others that are flat out ridiculing and twittermongering the idea of a Google OS. What’s interesting to me is that there’s such a focus on this being […]
So last year I was in the thick of following a bunch of “well known guru” Internet marketers. I had even paid money for some of their courses and was feverishly reading, watching, listening and doing tons of stuff. I have a good friend that I would chat with and he was at least interested […]
In this video, we take a deep dive into the story of MosquitoMax, a small, Houston-based company specializing in mosquito control, and how they leveraged ...
5 Ways to Advertise Your Business Online
There’s no shortage of advertising avenues these days, especially online. As your business grows, it will become even more imperative that you’re spending your ad ...
Evaluating Your Competitors and Avoiding Complacency
One of the biggest threats to a growing business is complacency among the owners, executives and staff. When things are going well, it’s too easy ...
How shrinking attention spans impact your business
Recent research is pointing to a diminished attention span among consumers and even the younger workforce. This has some obvious implications for your business, both ...
