Some tools fall under the category of utility for me. By that I mean that they aren’t cool, they don’t provide anything novel and so long as they work reliably then I never really notice that they’re there or not. It’s sort of like electricity and natural gas. You don’t really think of them as […]
Screen capture video is a big thing these days, and it’s getting bigger. There are a few reasons that creating screen capture videos is so popular. Some that are interesting to me include: Fast to produce and deploy No cameras, lighting, extensive editing, color correction, etc. For software/websites it’s the most effective way to illustrate […]
In this video, we take a deep dive into the story of MosquitoMax, a small, Houston-based company specializing in mosquito control, and how they leveraged ...
5 Ways to Advertise Your Business Online
There’s no shortage of advertising avenues these days, especially online. As your business grows, it will become even more imperative that you’re spending your ad ...
Evaluating Your Competitors and Avoiding Complacency
One of the biggest threats to a growing business is complacency among the owners, executives and staff. When things are going well, it’s too easy ...
How shrinking attention spans impact your business
Recent research is pointing to a diminished attention span among consumers and even the younger workforce. This has some obvious implications for your business, both ...
