[UPDATE: read below to get free software] I recently developed a tool to increase the optin rate on my websites (and for my clients). During development I got to work with nearly all of the major email service providers. While many of them are very strong and offer some clever tools to make marketers more […]
Thoughts on croud-sourced logo design
The following fragments come from a conversation with a client who was using 99designs to produce a logo for her website. I thought they would be useful and instructive. Hopefully my designer friends will chime in and tell me if my advice was sensible, but the most important part in my view was the opportunity […]
The Good Earth
Pearl S. Buck wrote of a young man Wang Lung, a pre-revolutionary Chinese farmer. The story begins on his wedding day, but unlike the opulent weddings that our prosperous culture is accustomed to, he woke in a three room stone house where he lived with his aging father. A small curtain separated his bed from the rest of […]
Optincrusher installation and customization webcast
I recently released some software to all my subscribers. It’s an optin footer that greatly increases the optin rate for your website. In order to help people get maximum benefit from the footer, I held a webcast and installed it for a few websites, including customizations to make it fit with the website. The reason […]
Two Seductive Illusions
One of the books I’m currently reading is a biography on George Washington (His Excellency). In it, the author points out something that I think captured a pure, unfiltered glimpse into humanity. I always pause when I see that glimmer of raw humanity because it almost always applies to more of life than the small […]
How to backup your WordPress blog
So you want to backup your WordPress blog. I suppose you heard someone say that you should. Hopefully you’re not someone who just suffered the crushing blow of losing your life’s work, your Magnum Opus. Whatever your scenario (and I really hope you’re doing this before things go south), I’m going to show you the […]
Where’s your tribe
I just finished reading Tribes by Seth Godin last night. I learned a lot from it, but I think I could have learned a lot more. The book felt disjointed. In my opinion, the last third of the book provided the most value. What I most liked about this book was that it encouraged me […]
The Illustrious WooThemes
This post has been a long time coming. I guess I keep trying to think of some way to be clever about it. Well, all cleverness aside, WooThemes strengths are: Beautiful and elegant design Easy to use platform Fast rendering SEO friendly That’s a lot when it comes right down to it. In fact, of all […]
The story of good web design
So I just posted about the myth of the perfect web developer and then I saw this story of iterative web design. It’s so true it hurts! In fact, it was so painful that I wanted to point out that giving a good, qualified web developer or designer the flexibility and resources to go through […]
The myth of the perfect programmer (or marketer)
Cool looking actor #1: “It’s the pentagon. Do you think we can just walk right in and take whatever documents we want?” Geeky looking actor #2: “Watch me turn this wrigley’s gum wrapper, a AAA battery and some titanium shavings from my laptop case into an instant bypass of this multi-million dollar security system”. Don’t […]
