Over the years I’ve ended up following a lot of different internet marketing “experts”. In many cases I’ve learned a lot just by watching the way they launch their products. In a few cases I have gone so far as to purchase some of their products. Overall my success and platform for growth have improved. […]
I’m currently working my way through a great book, Speed of Trust. I discovered the book thanks to a comment made by John Hinshaw in a meeting I attended a few months ago, so I picked up a copy. In the book, Stephen M. R. Covey identifies what he calls the four cores of trust. […]
Back in 2008 I was feverishly trying to turn a few small websites of mine into something more than just a waste of time. I had invested as many as seven years into some of them. I worked through countless iterations. I change features and logos and colors and anything else that I could think […]
The gleam and apparent glamor of the internet marketing way of life has created its own host of bewildered onlookers wondering why they can’t make a fortune overnight. The sales letters they read day in and day out clearly explain that it should be possible with “virtually no experience” and on “100% autopilot”. All you […]
Oh the lure and luster of good sales copy. It’s like anticipating an inheritance or buying a lottery ticket that just ‘has to win’. I’m sure that someone is about to head straight to the comments and tell me that writing good sales copy is scientific and not at all like the lottery. If you […]
So I just posted about the myth of the perfect web developer and then I saw this story of iterative web design. It’s so true it hurts! In fact, it was so painful that I wanted to point out that giving a good, qualified web developer or designer the flexibility and resources to go through […]
Cool looking actor #1: “It’s the pentagon. Do you think we can just walk right in and take whatever documents we want?” Geeky looking actor #2: “Watch me turn this wrigley’s gum wrapper, a AAA battery and some titanium shavings from my laptop case into an instant bypass of this multi-million dollar security system”. Don’t […]
In the spring of 2000 I cut my teeth in web “programming” when I built intel.com. At the time I was working for a prestigious ad agency in Salt Lake City (DSW or EURO RSCG DSW Partners). I began working under another developer since it was the first time I had ever written any software […]
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An autoresponder series is a great way to deliver relevant content to new subscribers. These series typically include a number of emails that are automatically ...
