I absolutely love the article.

I am part of perry marshalls email list, and i read an email he sent out. And it stuck in my head.

He says “Trust your gut, not your head” Not saying it as simple as that, but basically saying it that way.

Ever since that email, i have gone on, strenght to strenght.

My gut was right about you (regarding the project). I took action without my head, and its working. Trust has something to do with things online, but the gut has the final say.

Thats what i think anyway.

That’s a great question and my answer is that it completely depends. What determines your style of writing is the audience that you’re approaching. If you’re selling a product to professors that have a PhD in english then you had better pay attention to your grammar. If your trying to sell to high school students then your writing style should match them.

In perspective of the content of this blog post, an expert is someone who is very familiar with the people in a given niche. For example, if he came across someone at a convention or a restaurant, that conversation and the copy he produces for his website should have a similar feeling. It depends entirely on who your target audience.

Do you write your copy for most Americans or do you use your educated communication skills that are over most peoples heads?

http://www.michellemacphearson.com/why-i-couldnt-help-my-brother-make-it-in-internet-marketing/