HTML5 Video for WordPress

HTML5 Video for WordPress

UPDATE [9/1/2011]: This plugin is now available for download. Get details and training at

I’ve built a lot of membership websites in WordPress, and perhaps the most frustrating part is getting the video right. Video is one of the key components to communicating with your members. In fact, video should be used throughout the membership process, including:

  • Landing page for optin conversion
  • Sales page to increase sales conversions
  • As member content to increase retention and effectiveness

With the advent of mobile devices, like Apple’s products, more and more people want to consume their content on the go. That can mean that many of the more traditional ways to deliver video content just don’t work. There are already many services that will offer to get your video up and running in HTML5, but none of them are easy, so I created two plugins for WordPress that accommodate two spcific uses of HTML5 Video. Here’s a video that shows you how they work.

One thing I didn’t mention in the video, is how my HTML5 landing pages ROCK THE WORLD in terms of optin rate. I created special landing pages for two JVs that wanted to offer the optincrusher to their subscribers and clients. When I got around to checking what the optin rate was, I almost couldn’t believe it. Especially because some of those unique impressions are me checking the page occasionally. Here’s a snapshot from my aweber account:

That’s 42.6% optin rate for one site and 81.0% for the other. How does that compare to your optin rate? You can even see my blog optin rate sitting at 5.9%, which still isn’t that bad for general traffic.

Here are the takeaway points (as I see them). I want to make sure targeted traffic sent to a landing page has the following experience:

  • They can see the video (yes, especially on mobile devices)
  • There’s a clear call to action
  • There aren’t any distractions

It turns out that my HTML5 landing page does all three very well! At the moment I don’t have a timeline to publicly release my HTML5 video plugins for WordPress, but if you think you’ve got a site that would really benefit from them, leave a comment below or shoot me an email. I would love to hear what you think and where you would use them.

UPDATE [9/1/2011]: This plugin is now available for download. Get details and training at

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69 Responses to “HTML5 Video for WordPress”

  1. Aron Rightious October 4, 2010 at 2:24 pm #


    These plug ins ROCK! How do I get my paws on them? As an end user (iphone) Im waiting for the world to come around to HTML5

    Love it!

    • Newbie Affiliate April 25, 2011 at 2:29 pm #

      The plug-in looks pretty good, can’t wait for the release to try it out

  2. Brian Mcfarlane October 4, 2010 at 2:58 pm #

    I would love to have the opportunity to use these great plug-ins. I wish they were ready now. I would be happy to beta test them on our site.
    HTML 5 video is where everything is leading!
    I look forward to the release of these plugins.

  3. Mark Standeven October 4, 2010 at 3:23 pm #

    Hi Daniel,
    Both of these plugins will be very useful as is your optin plugin.
    I am currently building a membership site at the moment which both these plugins will be perfect for, however they would also be perfect for my other marketing sites as well.
    Kind regards,

  4. Joe October 4, 2010 at 3:36 pm #

    Hey Daniel this looks like a great plugin. I was wondering if this would work with a podcast plugin like Powerpress from Blubrry or am I trying to do to much at the same time?

  5. Rosie October 4, 2010 at 4:05 pm #

    Great plugins! I have a site for iPhone and iPad users, and have been looking for easier ways to incorporate html5 and increase optins. Your plugins will definitely help me do there activities myself, instead of having to outsource video encoding. I would also not need to break up long videos for YouTube anymore, as I can use my source files on amazon s3.

    I’d love a copy of the plugins when they are ready.


  6. Joint Venture Secrets October 4, 2010 at 4:06 pm #

    I’ve been looking for a solution to this for a while now, especially seeing how the gurus are using this model for their product launches lately.

    The thought of trying to figure this out myself was too overwhelming so I started a search online and the closes thing I found was instant video pages by Jay Jennings, but it has a hefty price tag (monthly).

    I would love to get my hands on both these plugins you’ve created….

    … even if I had to pay for them, since I know that you only provide valuable goods to the market.

    Thanks for the video Daniel.

    All the best


    • Joint Venture Secrets October 4, 2010 at 4:37 pm #

      P.S. I would use these on my niche blogs to see if I can boost my optin conversions, since this is what I struggle with, without having to purchase some expensive software to accomplish this.


  7. Kasey October 4, 2010 at 5:58 pm #

    Howdy Daniel! 🙂

    Just dropping you a quick note that I’d love to participate in your beta test. It will be interesting for me because I don’t even use a web-enabled mobile phone, so the only way I’ll see how well my readers like it is from their direct comments. 🙂

    Oodles of thanks!

  8. Charl October 4, 2010 at 6:04 pm #

    Hey Daniel, this is great! I’d dig to use it as a squeeze page on different pages. I like how it get’s rid of the other “distractions” on the page and the delayed optin box is superb. I also like how you can just choose the style of the squeeze page in wordpress. Would like to check it out! Cheers, Charl

  9. Dave Beck October 4, 2010 at 6:26 pm #

    These plug-ins look absolutely brilliant Daniel. Keep up the good work and let us know when they become available or if you need anyone to beta test.


  10. Lou Riley October 4, 2010 at 7:21 pm #

    Thanks for sharing this incredible tool. I look forward to learning more and getting a chance to add this technology to my websites!

  11. Arturo October 4, 2010 at 7:25 pm #

    Excellent plugin and can really see it being used in my industry which is skateboarding, all the kids have iphone’s. Look forward when the plugin will be ready

  12. Video Editing Production October 4, 2010 at 7:26 pm #

    I would be all over these plugins to speed up the process of encoding and processing online video. I can imagine great possibilities and cutting edge use. Looking forward to more info!

  13. Sheila Atwood October 4, 2010 at 7:54 pm #

    Wow! very impressive. Look at that optin rate.

    Love the delayed optin box.

    We get these plugins how?

  14. Gabe R. October 5, 2010 at 12:18 am #

    Daniel, these plugins are the panacea that I crave!! Ever since I’ve been marketing to iPhone and iPthe users, it’s been very frustrating that there’s such lack of support for video display, and nothing user-friendly for WP exists at all. I would LOVE to beta test these for you. They look outstanding. Let me know if you can pass them along. Gotta give out kudos to Mr. Dale for yet another hot tip that he passed along. I love that guy.

  15. Tony October 5, 2010 at 3:34 am #

    You can see I have set up a feeder website to my main site, and am just using You Tube. So much learning to build a landing page…with more feeder sites to come. This plug-in would fast track and save so much time! Cheers Daniel, nice work.

  16. Phill Mason October 5, 2010 at 4:15 am #

    Great job Daniel on the WordPress plugins, very impressive. I’ve been placing video on websites for the last few years and workflow and compatibility have always been a major challenge.

    Your HTML5 Video plugin in conjunction with Zencoder looks like a great simple workflow and a superb solution to the current issues of video across all platforms.

    I would love to get hold of these plugins as soon as you can make them available.

    Cheers Daniel, and kudos to you for a cracking set of plugins.

  17. Hector October 5, 2010 at 8:41 am #

    Hello Daniel, these plugins are awesome. Now that I have an Iphone 3GS and an Ipad, I truly feel the need that I need to make my videos available as HTML5 so Iphone users like me can watch videos on the go.

    I’m planning to use these plugins on my niche websites, I hope I have the opportunity to get these plugins as soon you make them available

    Great job!

  18. James Francis October 5, 2010 at 11:07 am #

    Heart be still! I love both of these plugins Daniel! Each solves multiple problems that I have confronted over the past many months, to which I have found no resolution… until now!

    I am especially excited about the HTML5 Video plugin, as I have been delaying the launch of my pet project until I could find a suitable solution to the current compatibility issues that Flash presents… SOLUTION FOUND!!!

    How do I get my hands on these plugins of yours?!?

  19. Sheri October 5, 2010 at 2:47 pm #

    INCREDIBLE! I am very interested in the HTML5 plug in. You make things so easy after pulling your hair out trying to figure this out…bam! You do it! Excited to get this!

  20. Jeff October 5, 2010 at 6:15 pm #

    Daniel, once again you’ve come out with something so incredibly amazing. This is just freakin awesome, and is just what the doctor ordered.

    HTML5 is definitely the way to go, what with the spread of smart phones, but the lack of support for Flash in the iPhone has been a pain in the you-know-what to optimize for mobile surfers. This is just the ticket….

    Definitely sign me up as “extremely interested” to get my hands on the plugins once they become available.

  21. Rob October 5, 2010 at 6:20 pm #

    The limitations of flash/embedded videos that won’t play on iOS devices is definitely frustrating. Very interested in both plugins, Daniel. Have you determined what you’ll charge for them?

  22. Susannah October 5, 2010 at 6:30 pm #

    Hi Daniel,
    As a newbie there are so many things that I don’t know that I don’t know.
    This is exactly what I want to happen on my site!

    Building my first website on WordPress at the moment and really want to have video on my landing pages. I’m also planning on adding a membership component soon.

    Your plugins seem to me to be ‘must haves’ if I want my videos viewed across multiple viewing platforms and help people focus on my Most Wanted Response.

    Good job!

    Please let me know how I can get these plugins… soon!


  23. Justin October 5, 2010 at 10:20 pm #

    This would be great to test on my site! Can’t wait to give it a go.

  24. Mark October 7, 2010 at 12:50 am #

    Some killer plugins again. I just started using the optin crusher on one of my niche sites and got my first optin today!

    Would love to try out both of these for you and let you know some feedback.

    Damn your smart! (But in a cool way)

  25. Hugh Fraser October 7, 2010 at 9:42 am #

    Hi Daniel,
    The plugins look great, would love to test them out on my blog and give you some feedback on them.


  26. Mike Clay October 8, 2010 at 7:06 am #

    WOW!! I want it..

    Any Idea when this might be released so we can start to use it??

    I see instant uses for BOTH of these on sites I currently have up and running

    • Mike Clay October 8, 2010 at 7:32 am #

      I went back and watched the video again…
      WHERE would I use these??

      2 sites..
      1. a site I am working on with a handfull of Balloon artists, that is being designed to host educational videos of how to make very advanced stuff like you would see at (some of the creators of those are involved with the new site)
      We have been stressed about the video and wanting to use S3 while using html5 because of IPAD’s and IPHONE users in the industry is SO HIGH.. and being able to build a quick squeeze page… NICE

      2. For a friend who is a motivational speaker.. I am helping him build a new website where he is going to be doing video to give information away with the mindset of getting people to OPT IN to his list.. these 2 plugins well that just got SIMPLE..

      I can’t wait till these are ready to use..

  27. David Michael October 8, 2010 at 9:21 pm #

    Wow.. what a fantastic way to do it. I’m really would love to use your plugin for a squeeze page as I’m so tired of having to go to adobe photoshop, use my html editor, arrange the code for my optin, it takes hours. My optins on my page aren’t effective. I think if I had your plug in my op tins would be better because the video would be the only thing they would focus on.

    Thanks for making such a great feature!!

  28. jazz October 9, 2010 at 7:09 pm #

    Very slick and efficient. Look forward to trying these plugins out when available. Keep up the good work!

  29. Mike Bingham October 9, 2010 at 9:50 pm #

    As an Iphone user frustrated by flash videos not playing these plugins are a breath of fresh air

  30. Nic Lucas October 11, 2010 at 6:12 pm #

    I have been pulling my hair out over this – and I’ve found a few solutions that I’ve been able to make work – but these plugins sound like they’ll make my life easy – which is the magic of software.

    I use video a lot – for sales pages, instruction during the sales process, and delivery of content. I do this for my own sites and those of my clients. For example, I work with an estate agent who takes videos of homes for their clients and loads them up to a secure client section on their site for the client to view (especially useful if the client is overseas).

    More and more clients want to watch these videos on their smart phone or ipad – and at the moment, they can’t do it with self hosted video.

    So – don’t delay – hit me with your plugin – I need it.

  31. Colin October 12, 2010 at 4:40 am #

    Thank you for your efforts an great work I have been working on establishing video on street smart business skills fro a year and you have just made my day as I have wanted to do such a page especially the layout you have produced it is simple clean and i believe will work a treat in my case.

    Bless you

    Colin Burr

  32. Henrik October 12, 2010 at 4:56 am #

    Daniel, once again you have come up with great solutions others could just imagine! It is great when people like you put so much effort into helping out to make everything much easier. Thank you.

    Please let me know how, where or when to get a hold of these plugins – I am working on some sites where it for sure would come in handy. Hope you will keep up the good work because I know I could not live with out 😉

    Hope to hear from you…


  33. CoolKay October 12, 2010 at 8:35 am #

    I a and and a Immediate Edge Member and would love to have access to the plug in. I also have a lot of clients. I have played with getting video on the IPhonw and my Blackberry but Flash is a problem. Looks like this will solve it.

  34. John October 12, 2010 at 10:47 am #

    Hi Daniel.
    Great plug in – really could use this now – hope to hear from you soon -thanks

  35. mark October 16, 2010 at 5:44 pm #

    looks great Daniel, would love to get the plugins, when will it be available?

  36. David V October 19, 2010 at 1:31 pm #


    I love the Optin Crusher and this HTML5 Video for WordPress looks awesome. I’d love to give it a try. When will it be available?

  37. Daniel October 19, 2010 at 2:07 pm #

    Hello all. Thanks for your interest in these plugins. I’ve been working on launching a new website which uses these plugins and made a bunch of improvements along the way. You can have a look for yourself here:

    They’ll be available through WordPress Membership University first and they later as a stand alone product.

    By the way, they’ll also be combined into a single plugin that provides integrated functionality.

    • Becoming A Foster Parent March 9, 2011 at 10:20 am #

      Daniel, looks great. I notice this post and most of the comments are from Oct2010, whats the latest status on the HTML5 plugins?


  38. Carolyn D October 21, 2010 at 12:33 pm #

    These look like great plugins – I like delayed optin-form feature. Would love to have these, let me know when they are available.

  39. Joe October 27, 2010 at 7:13 am #

    Hey Daniel, looks super sweet. I would love to give it a try on some decently large and rather active installations of multi-site.

  40. Bro. Beno October 30, 2010 at 12:24 pm #

    I am a school bus driver working to retire as a full time Storyteller. My plan is to focus on using Video and the internet to spread the word and being mainly web based.

    With the HTML5 plugin I can better promote myself and products to both audiences and other Storytellers (both possible membership groups) but that is in time.

    Right now I have added the optincrusher to my site (30dc+ member) and love it.

    I would love to have the HTML5 plugin as an added punch and speed to my retirement into something I love doing.

    P.S. Do you have childern?

  41. Neil Saravanamuttoo November 16, 2010 at 11:41 am #


    This looks amazing. I heard about this from Gleb and would love to try out your plug-ins for my membership site ( May the HTML5 struggles come to an end!

    Thanks in advance, NEIL

  42. Alex Ochart January 15, 2011 at 10:28 pm #

    Great job with your plugins… I will love to try them when you have them ready.

  43. Richard January 17, 2011 at 9:54 pm #

    Thank you for the optincrusher Daniel. I am also extremely interested in your html5 Video for WordPress.

    If you could see your way clear to give me access to your new plugin. You can be sure it will be put to good use and I will spread the word far and wide.

    Thank you for considering me.

  44. Brother John January 20, 2011 at 1:10 pm #

    Hi Daniel,

    This really looks great! I am interested, how can I get a copy, please?

    I will be using it at a membership site I am trying to create.

    Thanks for the opportunity.

  45. Gary Smith February 2, 2011 at 3:55 pm #

    Hi Daniel, You are the man! I wish I’d seen this video in Oct 2010.
    I’ve been holding off on launching a local video site because
    of the issues of video playing on mobile phones. Your plug-in solves
    all the issues of convenience and mobile delivery. Can I get the plug-in?

    Gary Smith

  46. Sulaman February 6, 2011 at 6:28 pm #

    Hi Daniel.. really hopes that the stand alone plugins is available now..

  47. Linda February 14, 2011 at 8:29 am #

    Daniel, Very nice plugins. I am interested in trying the squeeze page template for a friend I am trying to help. She needs to have a video page with no distractions and I haven’t found an easy way to set this up for her.

    I would love to try the plugin.


  48. John February 14, 2011 at 2:41 pm #

    Hey Daniel… great plugins. It’s always a challenge to get your video to display on your site for a wide audience. I like that you’ve the of the encoding option to take care of this.

    Love to give these a whirl… I actively use WordPress and landing pages but have not seen anything yet addressing html5.

    Cheers… let me know.

  49. Thomas February 15, 2011 at 2:04 pm #

    Daniel, These tools are just great. I have been looking for an easy way to post video on my client’s wordpress blogs. I am 65 and starting a social media marketing company and these look like they are simple to use. I would like to be one of your testimonials when you move forward. Thank you so much in advance,

  50. Frank Thomas February 26, 2011 at 2:26 pm #

    Hey Daniel, very impressive!!! I don’t know if you are still offer your plugin here, but I’m really interested.

    Thanks very much!


    • D'Arcy February 27, 2011 at 5:12 pm #

      Great Stuff I am interested in this plugin for my self defense website.


  51. Daniel March 9, 2011 at 4:11 pm #

    Just a quick update for everyone watching this thread. I’ll be releasing the HTML5 plugins within the next couple weeks. I’ll send an email out when they’re ready.

  52. Paul Shutts March 10, 2011 at 12:10 am #

    This would be a great asset. Riight now the only thing I know to do is to place a link, which has to be clicked. I have to place in brackets [video] to que traffic to watch the video by hopefully clicking the link.
    By the way I love, not strong enough, the power of optincrusher. I am still haveing a problem seeing it show when I refresh the page. Guess, I’ll just try again later.
    Thanks for the software.

  53. Jahitan Manik March 12, 2011 at 6:25 am #

    Daniel.. That’s a great news. I’ll eager to use it in my membership sites.

  54. Joel Igene March 17, 2011 at 3:48 pm #

    I would love to get my hands on this plugin. Daniel, please send it my way.

  55. Rick April 25, 2011 at 2:48 pm #

    Hi Daniel,

    I would love to test this plugin since most of my subscribers visit my site using their mobiles and video is always an issue.


  56. Nicolas Al-Chacar April 25, 2011 at 8:30 pm #

    Count us in. We’d love to test it out. Thanks!

  57. Karen April 25, 2011 at 8:32 pm #

    Wheels are turning on how to use this for a real estate site. Hmmmm. Can we test it, too?

  58. Leif April 26, 2011 at 2:09 am #

    Really looks great Daniel!
    I can think of a number of ways on how I can use this.

    Keep it up


  59. stevee April 26, 2011 at 2:44 am #

    Hey Daniel, simply impressive and brilliant. Cant wait to use the plugin. Thanks

  60. Demetri M April 26, 2011 at 12:34 pm #

    It will be a generous accomplishment once finished, looking forward to the release.

  61. Katy July 13, 2011 at 7:42 pm #

    Daniel — you’re a genius!

    I would love to use this plugin as part of the content delivery system for the online school that I am developing.

    I can’t wait to use it…and can’t wait to see what you come up with next!

  62. Mark September 8, 2011 at 10:36 pm #

    Daniel, I have been working on a mobile website. You can view at I would love to test your video plug in for you. -Mark


  1. Tweets that mention HTML5 Video for WordPress | Daniel Watrous -- - October 4, 2010

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