HTML5 Video for WordPress

HTML5 Video for WordPress

UPDATE [9/1/2011]: This plugin is now available for download. Get details and training at http://mobilevideoforwordpress.com/

I’ve built a lot of membership websites in WordPress, and perhaps the most frustrating part is getting the video right. Video is one of the key components to communicating with your members. In fact, video should be used throughout the membership process, including:

  • Landing page for optin conversion
  • Sales page to increase sales conversions
  • As member content to increase retention and effectiveness

With the advent of mobile devices, like Apple’s products, more and more people want to consume their content on the go. That can mean that many of the more traditional ways to deliver video content just don’t work. There are already many services that will offer to get your video up and running in HTML5, but none of them are easy, so I created two plugins for WordPress that accommodate two spcific uses of HTML5 Video. Here’s a video that shows you how they work.

One thing I didn’t mention in the video, is how my HTML5 landing pages ROCK THE WORLD in terms of optin rate. I created special landing pages for two JVs that wanted to offer the optincrusher to their subscribers and clients. When I got around to checking what the optin rate was, I almost couldn’t believe it. Especially because some of those unique impressions are me checking the page occasionally. Here’s a snapshot from my aweber account:

That’s 42.6% optin rate for one site and 81.0% for the other. How does that compare to your optin rate? You can even see my blog optin rate sitting at 5.9%, which still isn’t that bad for general traffic.

Here are the takeaway points (as I see them). I want to make sure targeted traffic sent to a landing page has the following experience:

  • They can see the video (yes, especially on mobile devices)
  • There’s a clear call to action
  • There aren’t any distractions

It turns out that my HTML5 landing page does all three very well! At the moment I don’t have a timeline to publicly release my HTML5 video plugins for WordPress, but if you think you’ve got a site that would really benefit from them, leave a comment below or shoot me an email. I would love to hear what you think and where you would use them.

UPDATE [9/1/2011]: This plugin is now available for download. Get details and training at http://mobilevideoforwordpress.com/

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69 Responses to “HTML5 Video for WordPress”


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