How to make Running Shoes pay the Mortgage

How to make Running Shoes pay the Mortgage

Back in 2008 I was feverishly trying to turn a few small websites of mine into something more than just a waste of time. I had invested as many as seven years into some of them. I worked through countless iterations. I change features and logos and colors and anything else that I could think of.

I spent so many hours working on them. I also spent hundreds of dollars paying to have custom designs and logos made. I kept thinking that if I could just do this one thing or that other thing, then they would start paying off. It felt like I was on a mouse wheel, always running, but never getting anywhere.

No matter how much effort I put into them I just couldn’t get the traffic I wanted. Even the traffic that I was getting didn’t convert into revenue. I suppose I made a few pennies a day from adsense, but nothing substantial

As my frustration mounted, I started to look for information that would help me finally get my websites converting. I literally spent thousands of dollars on programs, videos, books, coaching, etc. I studied everything from product launches to mass control to video.

I was getting tired and running out of resources.

One day a friend of mine told me about some free training called the 30 Day Challenge. He asked if I was going to follow along with it. My first impression was “no way”. I figured that if the information I had paid thousands of dollars for didn’t get me where I wanted to be, then a free program certainly wouldn’t. I was a bit jaded about some of the programs I had purchased and the lack of results

He kept asking me about it and so I finally took a look at it. Then I decided to give it a try, so I registered a brand new domain name,, and decided to follow along with the 30 Day Challenge. I also found a buddy to work on it with me.

I was astonished at what happened!

I literally just set aside everything that I knew and followed the instructions given during the 2008 Challenge. Step by step. My buddy and I just did what the videos told us to do. That included everything from how to structure the blog, choose the keywords and create backlinks.

Within a few weeks I was amazed to see that our brand new website had taken the #6 spot for a rather competitive keyword. By the end of the challenge that year our site was getting an average of 180 visits per day.

Fast forward a few years now and that website is #1 on Google. It gets 1200 to 1500 visits per day and generates enough revenue to pay a mortgage payment, every month.

Just in the last year I’ve repeated that first success again and again for other keywords and sites. But it really started with the Challenge and Ed Dale back in 2008.

He’s at it again. It’s still free. It still works. And you can Learn all about the Challenge here.

If you decide to do the Challenge this year, leave a comment below and tell me how it goes. There’s nothing like making your first dollar online (except maybe making your second 🙂

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10 Responses to “How to make Running Shoes pay the Mortgage”

  1. Mary Ann September 9, 2011 at 1:58 am #

    Thank you for posting this. Looks like I am right on time!
    Funny thing is, when I was at Uni in Melbourne, we lived a few streets away from where Ed Dale and his family lived in Coburg, back in 2005-6. I had the audacity to go and knock on his door! Someone else answered and said he wasn’t home, scribbled a note, and that was it. More humble now. 🙂

  2. Mary Jaksch | A-List Blog Marketing September 30, 2011 at 4:34 pm #

    This sounds awesome! I’ve joined the challenge. Let’s see where it leads me.

  3. pat marsh November 9, 2011 at 7:51 am #

    I’ve been trying to get to your opt in crusher. I signed up with my email and then am taken to a page asking for a password. What is wrong with your link? You can unsubscribe me if the offer no longer stands.

    • Daniel December 19, 2011 at 8:50 am #

      After you confirm your email the password is sent to you. It’s right below the download link. Good luck.

  4. website design Oshawa January 27, 2012 at 1:45 pm #

    Wow, as if your FREE OptinCrusher wasn’t enough already… now the link to a FREE 30-day challenge. You’ve outdone yourself. Thanks Daniel!

    – Trish

    • Daniel January 27, 2012 at 3:17 pm #

      Thanks Trish. I’m glad you like it. The challenge works if you follow the steps. I can’t wait to hear about your success.

  5. Daniel February 12, 2012 at 7:57 pm #

    Thanks Steven. Ed’s great. If you do what he says your likely to be stunned at the results.

  6. Carlo Krouzian March 29, 2012 at 12:42 pm #

    Hi Daniel,

    Your Optincrusher plugin is amazing. I am itching to get it working on my site. I messaged the support about a field that seems to be missing on the footer opt in but haven’t heard anything back. Do you have an idea of what’s wrong by just giving it a quick glance?
    I heard about the plugin through my web marketing meet up I attend. Thanks again for the great resource. I’m a huge fan and can’t wait to get this installed properly.

  7. Alexander April 9, 2013 at 4:36 am #

    oh yeah,, the good pre 2010/2011 days.. you could rank any site with GREAT content in days……..

    now without a ton of links or social signals you can wait decades..

    Alexander von

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