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Email list segmentation

Email list segmentation

As marketer I’ve grown in my appreciation for the value of segmenting the contacts that are added to my email lists. In fact, just last week I created a very sophisticated email list segmentation framework for MemberWing to ensure that my membership websites can accommodate the sales funnel and user customization that I know will […]

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iContact, integrated email and survey service

iContact, integrated email and survey service

[UPDATE: read below to get free software] I recently developed a tool to increase the optin rate on my websites (and for my clients). During development I got to work with nearly all of the major email service providers. While many of them are very strong and offer some clever tools to make marketers more […]

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The Good Earth

The Good Earth

Pearl S. Buck wrote of a young man Wang Lung, a pre-revolutionary Chinese farmer.  The story begins on his wedding day, but unlike the opulent weddings that our prosperous culture is accustomed to, he woke in a three room stone house where he lived with his aging father.  A small curtain separated his bed from the rest of […]

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Optincrusher installation and customization webcast

Optincrusher installation and customization webcast

I recently released some software to all my subscribers. It’s an optin footer that greatly increases the optin rate for your website. In order to help people get maximum benefit from the footer, I held a webcast and installed it for a few websites, including customizations to make it fit with the website. The reason […]

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Two Seductive Illusions

Two Seductive Illusions

One of the books I’m currently reading is a biography on George Washington (His Excellency). In it, the author points out something that I think captured a pure, unfiltered glimpse into humanity. I always pause when I see that glimmer of raw humanity because it almost always applies to more of life than the small […]

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Where's your tribe

Where’s your tribe

I just finished reading Tribes by Seth Godin last night. I learned a lot from it, but I think I could have learned a lot more. The book felt disjointed. In my opinion, the last third of the book provided the most value. What I most liked about this book was that it encouraged me […]

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The myth of the perfect programmer (or marketer)

The myth of the perfect programmer (or marketer)

Cool looking actor #1: “It’s the pentagon. Do you think we can just walk right in and take whatever documents we want?” Geeky looking actor #2: “Watch me turn this wrigley’s gum wrapper, a AAA battery and some titanium shavings from my laptop case into an instant bypass of this multi-million dollar security system”. Don’t […]

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Thesis Theme for WordPress

Thesis Theme for WordPress

Among premium WordPress themes, Thesis is one of the best I’ve seen. Thesis looks clean and professional right out of the box.  But what really sets Thesis apart from the others is its focus on my four pillars of good theme design; seo, speed, usability and productivity. SEO I’ve discussed these criteria in a previous […]

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The ABCs of natural niche ascension

The ABCs of natural niche ascension

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In every niche there exists a hierarchy of voices competing for the attention of the people that subscribe to that niche. Within that hierarchy there’s a very natural positioning that occurs. Quite often (and not surprisingly) this positioning favors the individuals that have the most seniority in that niche. That seniority and positioning isn’t always […]

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Why you don't ever need FTP again

Why you don’t ever need FTP again

I sat down to write this post about FTP and figured I would make a video about how to do it. But like any good (lazy) engineer, I went first to see what I could find on youtube.  All the videos sucked.  That’s not because they didn’t show you how to FTP. Instead it’s because […]

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