Thank You pages and Effective Messaging

Thank You pages and Effective Messaging

I am a huge advocate of deliberate, meaningful messaging in marketing. Clarity goes a long way to establish a relationship. Building a relationship with your subscribers is a sequential, progressive process; a process in which each of you must make and keep certain commitments. Why it’s important to make and keep commitments The point is […]

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How to Structure an Email Optin Process

How to Structure an Email Optin Process

I’ve recently had a lot of people ask me about thank you pages as part of their optin sequence. In the process of articulating the importance of using Thank You pages, I thought it would be important to review the entire optin process to give some context to Thank You pages. When you design your […]

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Build your Email list with Respect

Build your Email list with Respect

Building an email subscriber list can be an effective way to increase engagement with your audience. When people subscribe to your email list you get more control over what content you deliver to them and when. It also becomes possible to coordinate larger groups of people, which is very important when launching new products. Rules […]

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Simple is Smart for Membership Websites

Simple is Smart for Membership Websites

The power of a membership website is that it has the potential to increase engagement with an audience. People want to belong to a group; they want to be on the inside. In many cases, people are even willing to pay for the privilege of membership. It’s important to understand that it’s the message, not […]

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kin_fire_land_ang

Spend $2000 on Kindle Books

Over the years I’ve ended up following a lot of different internet marketing “experts”. In many cases I’ve learned a lot just by watching the way they launch their products. In a few cases I have gone so far as to purchase some of their products. Overall my success and platform for growth have improved. […]

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experience

How many years of experience do you have?

I’m currently working my way through a great book, Speed of Trust. I discovered the book thanks to a comment made by John Hinshaw in a meeting I attended a few months ago, so I picked up a copy. In the book, Stephen M. R. Covey identifies what he calls the four cores of trust. […]

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micro-morgue

Fail Fast to Succeed

The Google Graveyard and Microsoft Morgue caught my eye today. They’re pinterest boards that highlight a handful of products or services in which Google and Microsoft invested, but eventually cancelled. At fist glance, it may look like a poster from despair.com, but if you look closer you’ll find a real key to success in business. […]

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How to make Running Shoes pay the Mortgage

How to make Running Shoes pay the Mortgage

Back in 2008 I was feverishly trying to turn a few small websites of mine into something more than just a waste of time. I had invested as many as seven years into some of them. I worked through countless iterations. I change features and logos and colors and anything else that I could think […]

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Get A Day Job

Get A Day Job

The gleam and apparent glamor of the internet marketing way of life has created its own host of bewildered onlookers wondering why they can’t make a fortune overnight. The sales letters they read day in and day out clearly explain that it should be possible with “virtually no experience” and on “100% autopilot”. All you […]

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