In this video, we take a deep dive into the story of MosquitoMax, a small, Houston-based company specializing in mosquito control, and how they leveraged Google Cloud to modernize their business. Traditionally, MosquitoMax relied on a system based on an obsolete rabbit controller, which was difficult to stock and prone to bugs. A technician was […]
5 Ways to Advertise Your Business Online
There’s no shortage of advertising avenues these days, especially online. As your business grows, it will become even more imperative that you’re spending your ad dollars wisely. While online marketing is arguably the most cost-efficient form of advertising for many businesses, it’s far too easy to blow your budget on poorly targeted ads if you […]
Evaluating Your Competitors and Avoiding Complacency
One of the biggest threats to a growing business is complacency among the owners, executives and staff. When things are going well, it’s too easy to become comfortable. Money is flowing. You’re on top of the world. What could go wrong? This is the mentality that can hurt a business – even if that business […]
How shrinking attention spans impact your business
Recent research is pointing to a diminished attention span among consumers and even the younger workforce. This has some obvious implications for your business, both from the client perspective and the perspective of your workforce. While it may not be possible to reverse the trend, it may be possible to leverage technology to mitigate some […]
How To Create An Autoresponder Email Sequence That Converts
An autoresponder series is a great way to deliver relevant content to new subscribers. These series typically include a number of emails that are automatically sent over the course of a few weeks or months. The emails can be sent on pre-determined dates and automating this process helps you save time. You can get good […]
Thank You pages and Effective Messaging
I am a huge advocate of deliberate, meaningful messaging in marketing. Clarity goes a long way to establish a relationship. Building a relationship with your subscribers is a sequential, progressive process; a process in which each of you must make and keep certain commitments. Why it’s important to make and keep commitments The point is […]
How to Structure an Email Optin Process
I’ve recently had a lot of people ask me about thank you pages as part of their optin sequence. In the process of articulating the importance of using Thank You pages, I thought it would be important to review the entire optin process to give some context to Thank You pages. When you design your […]
Build your Email list with Respect
Building an email subscriber list can be an effective way to increase engagement with your audience. When people subscribe to your email list you get more control over what content you deliver to them and when. It also becomes possible to coordinate larger groups of people, which is very important when launching new products. Rules […]
Simple is Smart for Membership Websites
The power of a membership website is that it has the potential to increase engagement with an audience. People want to belong to a group; they want to be on the inside. In many cases, people are even willing to pay for the privilege of membership. It’s important to understand that it’s the message, not […]
Member Master plugin logos from Fiverr
About a year ago I purchased a PLR WordPress membership plugin. PLR stands for private label rights, and it gave me the ability to sell the software on my own. As you might expect, the software wasn’t top notch, so I redesigned it and started selling it on my WordPress Membership University site. It’s been […]
