Back in 2008 I was feverishly trying to turn a few small websites of mine into something more than just a waste of time. I had invested as many as seven years into some of them. I worked through countless iterations. I change features and logos and colors and anything else that I could think [...]
Get A Day Job
The gleam and apparent glamor of the internet marketing way of life has created its own host of bewildered onlookers wondering why they can’t make a fortune overnight. The sales letters they read day in and day out clearly explain that it should be possible with “virtually no experience” and on “100% autopilot”. All you [...]
Don’t Waste Your Time With Goals In 2011
I absolutely LOVE the entrepreneurial culture in America. Sure it exists elsewhere, but I seem to remember being saturated by it when I was even just a boy. For example, I loved hearing stories about my Grandpa who started life with next to nothing in a tiny cabin in the hills outside Salt Lake City. [...]
Good sales copy for a non-market
Oh the lure and luster of good sales copy. It’s like anticipating an inheritance or buying a lottery ticket that just ‘has to win’. I’m sure that someone is about to head straight to the comments and tell me that writing good sales copy is scientific and not at all like the lottery. If you [...]
Build a Wireless Microphone for your Kodak Zi8 (under $60)
I absolutely love my Kodak Zi8. One of the reasons I chose the Kodak Zi8 was that it accommodates an external microphone. It turns out that the built in microphone is very high quality, but it’s range is only several feet. If you’re recording puts you any further away or want really great sound, you’ll [...]
HTML5 Video for WordPress
UPDATE [9/1/2011]: This plugin is now available for download. Get details and training at http://mobilevideoforwordpress.com/ I’ve built a lot of membership websites in WordPress, and perhaps the most frustrating part is getting the video right. Video is one of the key components to communicating with your members. In fact, video should be used throughout the [...]
Email list segmentation
As marketer I’ve grown in my appreciation for the value of segmenting the contacts that are added to my email lists. In fact, just last week I created a very sophisticated email list segmentation framework for MemberWing to ensure that my membership websites can accommodate the sales funnel and user customization that I know will [...]
iContact, integrated email and survey service
[UPDATE: read below to get free software] I recently developed a tool to increase the optin rate on my websites (and for my clients). During development I got to work with nearly all of the major email service providers. While many of them are very strong and offer some clever tools to make marketers more [...]
Thoughts on croud-sourced logo design
The following fragments come from a conversation with a client who was using 99designs to produce a logo for her website. I thought they would be useful and instructive. Hopefully my designer friends will chime in and tell me if my advice was sensible, but the most important part in my view was the opportunity [...]
The Good Earth
Pearl S. Buck wrote of a young man Wang Lung, a pre-revolutionary Chinese farmer. The story begins on his wedding day, but unlike the opulent weddings that our prosperous culture is accustomed to, he woke in a three room stone house where he lived with his aging father. A small curtain separated his bed from the rest of [...]
Testimonials
Daniel Watrous is a technology rockstar! I never would have believed that I could end up with a website that got as many as 20,000 page views per day, but that's where I am today. He was the first to suggest that I could turn my passion into a successful website that could make me money. The biggest bonus to working with Daniel is that he knows internet marketing and business just as well as he knows technology. There have been a few times that I hired someone else to do what I thought would be basic tasks, but I usually end up asking Daniel to fix what they broke. I'm not sure why it's so hard to find someone like Daniel, someone that gets the job done right (and fast), but I'm so lucky to have him as my secret weapon. If you can afford him and he has time in his schedule, you'd be a fool not to hire him.Alison Prince
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