Archive by Author
experience

How many years of experience do you have?

I’m currently working my way through a great book, Speed of Trust. I discovered the book thanks to a comment made by John Hinshaw in a meeting I attended a few months ago, so I picked up a copy. In the book, Stephen M. R. Covey identifies what he calls the four cores of trust. […]

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micro-morgue

Fail Fast to Succeed

The Google Graveyard and Microsoft Morgue caught my eye today. They’re pinterest boards that highlight a handful of products or services in which Google and Microsoft invested, but eventually cancelled. At fist glance, it may look like a poster from despair.com, but if you look closer you’ll find a real key to success in business. […]

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How to make Running Shoes pay the Mortgage

How to make Running Shoes pay the Mortgage

Back in 2008 I was feverishly trying to turn a few small websites of mine into something more than just a waste of time. I had invested as many as seven years into some of them. I worked through countless iterations. I change features and logos and colors and anything else that I could think […]

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Get A Day Job

Get A Day Job

The gleam and apparent glamor of the internet marketing way of life has created its own host of bewildered onlookers wondering why they can’t make a fortune overnight. The sales letters they read day in and day out clearly explain that it should be possible with “virtually no experience” and on “100% autopilot”. All you […]

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Don't Waste Your Time With Goals In 2011

Don’t Waste Your Time With Goals In 2011

I absolutely LOVE the entrepreneurial culture in America. Sure it exists elsewhere, but I seem to remember being saturated by it when I was even just a boy. For example, I loved hearing stories about my Grandpa who started life with next to nothing in a tiny cabin in the hills outside Salt Lake City. […]

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Good sales copy for a non-market

Good sales copy for a non-market

Oh the lure and luster of good sales copy. It’s like anticipating an inheritance or buying a lottery ticket that just ‘has to win’. I’m sure that someone is about to head straight to the comments and tell me that writing good sales copy is scientific and not at all like the lottery. If you […]

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Build a Wireless Microphone for your Kodak Zi8 (under $60)

Build a Wireless Microphone for your Kodak Zi8 (under $60)

I absolutely love my Kodak Zi8. One of the reasons I chose the Kodak Zi8 was that it accommodates an external microphone. It turns out that the built in microphone is very high quality, but it’s range is only several feet. If you’re recording puts you any further away or want really great sound, you’ll […]

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HTML5 Video for WordPress

HTML5 Video for WordPress

UPDATE [9/1/2011]: This plugin is now available for download. Get details and training at http://mobilevideoforwordpress.com/ I’ve built a lot of membership websites in WordPress, and perhaps the most frustrating part is getting the video right. Video is one of the key components to communicating with your members. In fact, video should be used throughout the […]

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Email list segmentation

Email list segmentation

As marketer I’ve grown in my appreciation for the value of segmenting the contacts that are added to my email lists. In fact, just last week I created a very sophisticated email list segmentation framework for Member Master to ensure that my membership websites can accommodate the sales funnel and user customization that I know […]

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iContact, integrated email and survey service

iContact, integrated email and survey service

[UPDATE: read below to get free software] I recently developed a tool to increase the optin rate on my websites (and for my clients). During development I got to work with nearly all of the major email service providers. While many of them are very strong and offer some clever tools to make marketers more […]

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