About Daniel Watrous
I was born and raised in Salt Lake City, and now live in Boise ID. My fingers always yearned for a keyboard and I did my best to take part in the rise of home personal computing. Early on I realized that technology would change the landscape of business and especially marketing, so that became my focus.
As the years passed, I grew more and more interested in the highly technical projects which enabled businesses to be more personal and dynamic with their customers. What I mean by that is the ability of software and websites to cater to each user in a special way that will increase engagement and conversions.
In April of 2000 I shifted my efforts to internet technologies and spent a few years building cutting edge websites and intranets for advertising agencies. The first website that I worked on was www.intel.com, which I eventually took over as lead developer. I’ve built websites for companies in health care, technology, banking and a whole bunch in between.
In January of 2002 I decided to deepen my understanding of the fundamental technology I used and so I began to study electrical engineering at the University of Utah. While at the university I specialized in semiconductor device physics (that’s the stuff that happens at the atomic level of every computer) with an emphasis in optoelectronics (how semiconductors absorb and emit light).
During college I had a software company with a handful of employees. We primarily built software for a select list of clients local to Salt Lake City (with some out of state ad agencies making it on the list). I closed my business in May, 2005 to dedicate myself to research during my last year at the university. My thesis had to do with building theoretical SpinFET devices in a clean room environment.
After college I went to work as an electrical/software engineer with Aptina Imaging LLC (originally Micron Imaging), one of the world’s leading companies for digital imagers (a near perfect combination of the semiconductor device physics and the optoelectronics I studied in college). During my three years with Aptina, I developed a wide range of software that improved the manufacturing process.
As of October, 2009 I’m returning to internet marketing technology with a specific focus on selling direct to consumer. Have a look at my blog to learn more about me. If you’re interested in having me bid on a project of yours, click the button below.
Software Engineering
If you’re interested in having a look at the more technical side of what I do, head over to my Software Engineering blog. On that site I get much more technical than I do here. You could say that I pull back the curtain and let you peek inside at how I develop software.



